Must A Wannabe Influencer Pal Stop Exploiting People for Material?

The Prosecution: Beth

Sometimes she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I spend assisting her make content.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, edited, or shared for an audience. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, sharing them with an viewership that values the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to witness exclusive moments that could help her professional path too. That’s not blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the content we make together can get us: an opening. I understand not all people likes being filmed, but sometimes spontaneity is what makes material genuine. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but friends support one another in minor capacities. My assumption was recording a clip here or there would be fun for Beth. Creativity flourishes in collaboration, and having my friend around makes projects lively and pleasurable. I never force her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and don’t want content creation to come between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply all those around her is content. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to what’s reasonable. The answer lies not in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their bond?

Jaime Porter
Jaime Porter

A tech futurist and innovation strategist with over a decade of experience analyzing disruptive technologies and their societal impacts.

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